Mitsubishi Explainer- Probefahrt
An explainer film for the Mitsubishi dealer network introducing a new online test drive booking system.
Following the character “Herr Berg,” it walks through the full customer journey – from discovering the Outlander Plug-in Hybrid online to booking a three-day test drive, receiving a reminder, and rating the experience. The result: automated processes, qualified bookings, and more time for dealers to focus on their customers.
Visually, the film uses clean flat 2D animation with a recurring circular framing device that smoothly transitions between scenes. A textured background, teal and red color palette, and clear infographic elements give the film a warm yet modern feel.
Following the character “Herr Berg,” it walks through the full customer journey – from discovering the Outlander Plug-in Hybrid online to booking a three-day test drive, receiving a reminder, and rating the experience. The result: automated processes, qualified bookings, and more time for dealers to focus on their customers.
Visually, the film uses clean flat 2D animation with a recurring circular framing device that smoothly transitions between scenes. A textured background, teal and red color palette, and clear infographic elements give the film a warm yet modern feel.
Concept / Dunja Abbas
Character Design / Dunja Abbas
Animation / Dunja Abbas
Agency/ Kontrastfilm, Mainz
