IBM Storage Resiliency
Software, told smarter.
How do you turn a technical topic like IT security into something engaging, easy to understand — and even entertaining?
How do you turn a technical topic like IT security into something engaging, easy to understand — and even entertaining?
With the right story, a touch of humor, and plenty of motion magic.
For this project, we transformed a rather dry software subject into a charming animated film that is enjoyable, intelligent, and clearly communicates the key features along the way.
Instead of buzzwords and dense technical jargon, we created a small journey through the world of software — visually striking, creatively narrated, and presented with a subtle wink.
For this project, we transformed a rather dry software subject into a charming animated film that is enjoyable, intelligent, and clearly communicates the key features along the way.
Instead of buzzwords and dense technical jargon, we created a small journey through the world of software — visually striking, creatively narrated, and presented with a subtle wink.
Concept / Dunja Abbas - Ralf Schulte
Character Design / Dunja Abbas
Animation / Dunja Abbas
Agency Pagebraker, SVA, Wiesbaden
