Hyundai- Erfolgsfaktor Kundendaten
Hyundai – The Power of Customer Data
An explainer film for the Hyundai dealer network introducing the “golden customer profile” – a data-driven approach to reaching customers with the right offer at the right time, built on a foundation of privacy, transparency, and shared governance between dealers and Hyundai.
An explainer film for the Hyundai dealer network introducing the “golden customer profile” – a data-driven approach to reaching customers with the right offer at the right time, built on a foundation of privacy, transparency, and shared governance between dealers and Hyundai.
The film uses a distinctive isometric 3D animation style with voxel-based characters, giving a complex B2B topic a modern and approachable feel. Hexagons and a rotating golden cube serve as the central visual metaphors, while a consistent color palette of Hyundai blue, white, and gold ties the narrative together.
Concept / Dunja Abbas - Kontrastfilm
Character Design / Dunja Abbas, Andreas Wenzel
Animation / Dunja Abbas, Andreas Wenzel
Agency / Fuel4 Marketing
