IBM Storage Ceph
Drifting data fragments, vast digital oceans — and an unexpected protagonist: the octopus.
This film translates the technical depth of IBM Storage Ceph into a compelling visual narrative. Inspired by Cephalopoda — hidden in the name “Ceph” — the octopus becomes a metaphor for intelligent, flexible data orchestration.
IBM Storage Ceph is a distributed, software-defined storage platform built for hybrid IT environments. It delivers scalable, resilient file, block, and object storage on industry-standard hardware, ensuring high availability through replication and erasure coding.
What began as a highly technical software topic was transformed into a visually engaging story — turning complex infrastructure into something intuitive, memorable, and unexpectedly cinematic.
Concept / Dunja Abbas - Ralf Schulte
Character Design / Dunja Abbas
Animation / Dunja Abbas
Agency Pagebraker, SVA, Wiesbaden
