CROCI
A film for Deutsche Asset Management introducing CROCI, a proprietary investment approach that goes beyond traditional value investing – making detailed adjustments to company data to arrive at a truly comparable, economically accurate picture of a company’s worth.
Visually, the film delivers a level of ambition rare for a financial explainer – and was produced in just eight weeks. Sweeping satellite views, hyper-detailed 3D wireframe animations, and abstract data visualizations combine into a dark, cinematic aesthetic of deep blues and neon light traces that feels closer to a sci-fi feature than a corporate film. Complex, global, and built on data – but never cold.
Visually, the film delivers a level of ambition rare for a financial explainer – and was produced in just eight weeks. Sweeping satellite views, hyper-detailed 3D wireframe animations, and abstract data visualizations combine into a dark, cinematic aesthetic of deep blues and neon light traces that feels closer to a sci-fi feature than a corporate film. Complex, global, and built on data – but never cold.
Concept / BOURROS, Styleframe
Animation / Dunja Abbas, Marc Freund, Styleframe
Soundtrack/ Campera Media
Concept Design/ inkPulse
Agency/ Styleframe
